Ecommerce SEO Services

Turn Your Online Store Into a Search Engine That Sells

Gr-oh!-w Your Ecommerce Sales with SEOh! So Good’s Proven Strategies

Pr-oh!-pel Your Online Store to New Heights with Our Ecommerce SEO Service

The Problem: A Great Store That Nobody Finds

You’ve built a proper online store. Good products, decent design, payment sorted, dispatch dialled in. The traffic just isn’t there. Or it’s there, but it isn’t converting. Or you’re paying through the nose for Google Ads to make up for the lack of organic visibility.

Most ecommerce stores have the same problem: the site was built to look good, not to rank. The technical SEO foundations are weak, the product pages are templated thin, and the category pages — usually the highest-converting pages on the site — are barely optimised at all.

The Cost of Weak Ecommerce SEO

Every product search Google sends to a competitor is a sale you didn’t make. Every category page that ranks page two instead of page one is monthly revenue lost — and it compounds. Competitors building authority now will be harder to outrank in 12 months than they are today.

And if you’re propping up weak organic with paid ads, your customer acquisition cost will keep climbing as ad costs rise. Organic search is the only acquisition channel that gets cheaper as it gets stronger.

The Fix: Ecommerce SEO That Actually Understands Ecommerce

I’m Mike Lawson. I’ve been doing SEO for over 25 years and I run SEOh! So Good as a Google Partner agency. Ecommerce is one of the toughest disciplines in SEO — large catalogs, faceted navigation, schema, product variations, out-of-stock handling, international rollouts. It needs someone who knows the platforms and the technical pitfalls, not someone running a generic SEO checklist.

You’ll work with me directly. Not a junior. Not a sales team. Not an offshore team writing 500-word product descriptions and calling it content strategy.

What’s Included in Our Ecommerce SEO Service

Ecommerce SEO is broader than standard organic SEO. It needs technical depth, content discipline, and a proper understanding of how shoppers actually search. Here’s what we work on:

Product Page Optimisation

Titles, descriptions, image alt text, internal linking, structured data — every product page treated as a landing page in its own right, not a templated stub.

Category & Collection Page SEO

Category pages are usually the highest-converting pages on an ecommerce site, and almost always the most neglected. Proper keyword targeting, intro copy that doesn’t push products below the fold, faceted navigation handled cleanly.

Product Schema & Rich Results

Product, Offer, and Review schema implemented properly to qualify for rich results in the SERP — price, availability, ratings shown directly in search. A measurable lift in click-through rate on product searches.

Technical SEO for Ecommerce

Crawl budget management for large catalogs, parameter handling, canonical strategy for product variations, faceted navigation rules, pagination, indexation control. The stuff that goes wrong silently and costs you visibility for months before anyone notices.

Site Architecture & Internal Linking

Category structure that mirrors how customers search. Internal linking that distributes authority to the pages that need it — usually category and high-margin product pages, not your About page.

Content for Ecommerce

Buying guides, comparison content, and category-level editorial that builds topical authority and captures shoppers earlier in the buying journey — before they’re searching for your brand or your specific product.

Out-of-Stock & Discontinued Product Handling

An often-ignored area. Wrong handling of out-of-stock or discontinued products quietly bleeds rankings. We set up rules so your SEO doesn’t degrade every time the catalog changes.

Core Web Vitals & Page Speed

Mobile speed in particular is a ranking and conversion factor on ecommerce. Image optimisation, lazy loading, theme-level performance work where needed.

Backlinks & Digital PR

Earned links from genuine sources — supplier sites, manufacturer pages, industry press, review platforms. No directory link farms, no PBNs.

Tracking & Reporting

Organic revenue, organic transactions, category performance, product-level keyword tracking, Search Console insights. Clear monthly reporting on what’s moving and why.

Built for Every Ecommerce Platform

We work across all major ecommerce platforms. Each has its own SEO quirks, and the work needs to be tailored to the platform — not the same checklist applied generically.

WooCommerce SEO

Optimise your WooCommerce store for search engines and skyrocket your sales. Learn more about our WooCommerce SEO services.

Shopify SEO

Maximise your Shopify store’s visibility and attract more customers with our expert Shopify SEO services

Why Work With SEOh! So Good for Ecommerce SEO

25+ years of SEO experience. Ecommerce SEO before Shopify existed, when product feeds were XML and rich snippets were a Schema.org wishlist.

Google Partner agency. Certified status with Google, current with the platforms and the algorithm changes that matter.

Web development background. Most ecommerce SEO problems are technical. We diagnose and fix at the code level — not just write recommendations and hope your developer implements them.

Hands-on, not handed off. SEOh! So Good is small by design. You’ll work with me directly.

Honest about results. No promises of “double your traffic in 90 days”. Ecommerce SEO is a compounding investment — we’ll set realistic expectations before we agree to work together.

Ecommerce SEO Packages

Ecommerce SEO pricing depends on the size of your catalog, the platform, the competitiveness of your category, and the technical state of the site at the start.

Most ecommerce clients work with us on a monthly retainer covering ongoing technical SEO, content, link earning, and reporting. One-off ecommerce SEO audits are also available if you’d prefer to brief your in-house team or developer on the implementation.

Get in touch for a tailored quote — I’ll review your store and tell you honestly what’s worth investing in and what isn’t.

Frequently Asked Questions

What’s the difference between ecommerce SEO and regular SEO?

Ecommerce SEO has to handle large catalogs, product schema, faceted navigation, out-of-stock products, and the conversion-focused intent of shoppers — none of which apply to standard organic SEO for service businesses or content sites. The fundamentals overlap, but the technical and strategic depth required is significantly different.

How long before I see results from ecommerce SEO?

Technical fixes can produce noticeable improvements within 60–90 days. Category page ranking gains typically take 4–6 months. New product line topical authority can take 6–12 months. Anyone promising faster than that on competitive ecommerce terms is overselling.

Do I still need ecommerce SEO if I’m running Google Ads or Shopping?

Yes — and arguably more so. Paid traffic costs scale linearly with growth; organic traffic compounds. Most ecommerce businesses that rely heavily on paid find their margins shrinking as the channel matures. Strong organic SEO reduces dependency on paid and lowers blended customer acquisition cost.

How do you handle SEO for products that go in and out of stock?

It depends on whether the product is permanently discontinued, temporarily out of stock, or seasonal. Each has a different correct technical response — leaving the page live with availability schema, redirecting to a parent category, or noindexing. Wrong handling here is one of the most common silent killers of ecommerce SEO performance.

Can ecommerce SEO work for a brand-new online store?

It can, but expectations need calibrating. New stores have no domain authority and no historical performance data, so the early focus is on technical foundations and long-tail product targeting where the competition is lower. Brand-building and link earning then build the authority needed to compete on category-level terms over 12+ months.

How do you handle SEO for stores with thousands of products?

Large-catalog ecommerce SEO is mostly a problem of crawl budget, indexation control, and templated content quality. We use rules-based approaches — pattern-driven product titles and descriptions, programmatic schema, faceted navigation controls — rather than hand-optimising every product. The work scales with the catalog.

What ecommerce platforms do you work with?

WooCommerce is our specialism, with deep experience also in Shopify. We work with Magento, BigCommerce, OpenCart, and custom-built stores too. The platform affects the technical implementation; the strategic principles are the same across all of them.

How do you measure ecommerce SEO success?

Organic revenue, organic transactions, category-level keyword rankings, organic conversion rate, and assisted conversions. Traffic for traffic’s sake doesn’t matter — revenue does. We report on commercial outcomes, not vanity metrics.

Electr-oh!-fy Your Online Store’s Performance

Your store deserves to be found. Get in touch and I’ll take a look at your current setup, tell you honestly what’s working, what isn’t, and what’s worth fixing.