AI SEO Agency
Get your brand found, cited and recommended by ChatGPT, Google AI Overviews, Perplexity, Google Gemini and Microsoft Copilot. We are the AI SEO agency that built its own AI-visibility tracking, so we can prove where you show up and where you do not.
Search has changed. Your customers now ask AI first.
More people start with an assistant than a search box. They ask ChatGPT to shortlist suppliers, ask Gemini to compare options, ask Microsoft Copilot to build a vendor scorecard, and read Google AI Overviews before they ever click a website. When AI gives one confident answer, only a handful of brands get named. The question is simple: is yours one of them?
Traditional SEO still matters and always will. But being the brand an AI recommends is a different job, with its own signals, its own tactics and its own way of measuring success. That is the job of a dedicated AI SEO agency, and it is the work we do every day for businesses across the UK.
What is AI SEO?
AI SEO is the practice of making your brand visible inside AI-generated answers, not just inside the classic list of blue links on a search results page. Where traditional SEO works to rank your pages, AI SEO works to get your brand understood, trusted and cited by large language models and AI search features like Google AI Overviews, ChatGPT, Perplexity, Google Gemini and Microsoft Copilot.
It is built on strong SEO foundations, then adds the entity signals, structured data and answer-ready content that AI systems rely on when they decide who to name. Get those signals right and your brand becomes one of the sources an AI reaches for when it answers a buyer, which is where AI SEO services earn their keep.
Which AI search surfaces we optimise for
AI search is not one place, it is many, and each surface reads your brand a little differently. We optimise your visibility across all of the surfaces that matter to UK buyers:
- Google AI Overviews and AI Mode the AI answers that now sit above traditional search results for a growing share of queries.
- ChatGPT where buyers research options, ask for shortlists and build comparisons.
- Perplexity an answer engine that leans heavily on cited sources.
- Google Gemini Google’s assistant, tied into its wider search ecosystem.
- Microsoft Copilot and Bing the assistant procurement and B2B buyers increasingly use inside Microsoft tools.
The underlying discipline is the same across all of them: clear entities, trustworthy content and earned authority. The tactics and the measurement differ by surface, and our approach is built to cover the full set rather than optimise for one and hope the rest follow.
GEO, AEO and AI SEO: what is the difference?
These terms overlap, and most agencies use them loosely. Here is the plain version.
- AI SEO is the umbrella term for optimising your brand across every AI-driven search surface.
- GEO (Generative Engine Optimisation) focuses on getting your brand cited and summarised inside generative answers from tools like ChatGPT, Gemini and Perplexity. It is sometimes called LLMO, or large language model optimisation.
- AEO (Answer Engine Optimisation) focuses on becoming the direct answer to a question, in AI Overviews, featured snippets and voice results, by structuring content around real questions.
They share the same foundation of technical health, authority and clear entity signals. We work across all three, because your customers do not care what the discipline is called. They just want an answer, and we make sure your brand is in it.
Why your brand needs AI SEO now
Because the shortlist is being written before your buyers reach your website, and brands that invest early are the ones getting named. Here is what a strong AI SEO strategy protects and grows.
Reach high-intent buyers earlier
AI answers shape the shortlist before a buyer visits any website. Being named there puts you in front of demand at the moment it forms, when the buyer is still deciding who is worth considering.
Build authority AI trusts
Assistants favour brands with consistent information and earned mentions across the web. The same authority work that wins AI citations, from digital PR to link building, also strengthens your reputation in traditional search results.
Move before your competitors do
Most businesses are still optimising for rankings alone. Early movers get named in AI answers while slower competitors are still catching up, and that head start compounds as AI systems keep reusing the sources they already trust.
Future-proof your visibility
As search keeps shifting toward assistants, brands that invest now stay discoverable as the landscape changes. A surface-agnostic approach means you are not betting the business on any single platform.
How we do it: the SEOh AI-visibility method
Most agencies rent an off-the-shelf tool to guess at AI visibility. We built our own. That means we start every engagement with real data on where AI already cites you, your competitors and the questions that matter in your market, rather than a generic strategy that could apply to anyone.
1. Measure
We track where you appear across AI Overviews, ChatGPT and other surfaces today, including citation rate, share of voice against competitors, and how AI describes you. This is our own tracking stack, not a screenshot, so the baseline we set is grounded in your real performance.
2. Optimise
We sharpen the signals AI relies on: entity clarity, structured data and schema, answer-ready content, internal linking and technical crawlability for AI bots. This is the on-site core of the service, and it is where most of the early gains come from.
3. Earn
We build the authority AI trusts, through digital PR, link building, brand mentions and citations from sources that carry weight in your sector. Authority is what tips a close call in your favour when an AI is choosing which brand to name.
4. Prove
We report on the metrics that matter for AI search: citations, brand mentions, sentiment, share of voice, and AI-assistant referral traffic and conversions in GA4. You see the performance, not just the activity.
What an AI SEO engagement includes
Every engagement blends four services into one strategy, sized to your goals and your sector. Here is what that looks like in practice.
Technical GEO
Schema and structured data, llms.txt, crawlability and indexing for AI bots, semantic HTML, entity markup and Core Web Vitals, so AI systems can read, understand and reuse your content. Weak technical foundations are the most common reason a strong brand is invisible in AI answers.
AI-ready content and AEO
Answer-first content structured around the real questions your buyers ask, with clear entities, topic clusters and internal linking that reinforce what you are known for. We write for people first and structure for machines second, so the content earns visibility without reading like it was built for a crawler.
Authority and digital PR
Earned mentions, link building and citations from trusted sources, so AI systems have reasons to cite you over competitors. This is the off-site expertise that most in-house teams do not have the time or relationships to run at pace.
AI-visibility tracking and reporting
Ongoing measurement of citations, mentions, sentiment and share of voice across AI surfaces, tied back to traffic and conversions, so the strategy is steered by performance data rather than guesswork.
What to look for in the best AI SEO agency
The best AI SEO agency for your business is the one that can show you real data, not just talk about AI in the abstract. When you are comparing agencies, these are the questions worth asking.
- Can they measure it? Ask how they track AI visibility. If the answer is a single screenshot or a borrowed tool, keep looking. Real expertise shows up as a repeatable measurement approach.
- Do the SEO foundations hold up? AI SEO is built on strong traditional SEO. An agency without deep technical and content expertise cannot deliver it, whatever they call the service.
- Is the strategy tailored? Your market, your competitors and your entity footprint are unique. A credible strategy starts from your data, not a template.
- Are they honest about attribution? AI often influences a decision long before the click. An agency that promises clean last-click attribution for AI search does not understand how it works.
- Do they practise it themselves? An agency that cannot get its own brand cited by AI is a risky bet to grow yours.
We built this page, and this section, to be judged by exactly those standards.
How we measure AI SEO
AI search does not fit neatly into last-click reporting, so we measure it honestly and on more than one axis:
- Citations: how often AI answers link to or name your brand.
- Brand mentions: how often you appear in relevant AI responses, cited or not.
- Sentiment: how positively AI describes you.
- Share of voice: how you compare with named competitors in the same answers.
- Referral and conversions: AI-assistant traffic and what it does once on site, tracked in GA4.
We are straight about the limits. LLMs often sit upstream of the click, so much of their influence shows up later as branded search and direct visits. We track the leading indicators as well as the traffic, so you can see the whole picture rather than a flattering slice of it.
Proof: our own pages are cited by AI
We do not just talk about AI citations. Our own site earns them. Using the same AI-visibility tracking we build into every engagement, we can see seoh.co.uk being cited directly inside Google AI Overviews for real UK searches, including:
- “wordpress seo experts”
- “woocommerce seo company”
- “woocommerce seo uk”
- “seo crewe”
That is the point of AI SEO in one line: when someone asks Google’s AI about these topics, our pages are part of the answer. We measure the same thing for you, then work to grow it.
AI SEO for businesses across the UK
We are a UK AI SEO agency working with businesses nationwide. AI search has no postcode, so whether you are a national brand or a local business in London, Manchester, Cheshire or anywhere else in the UK, the goal is the same: be the brand your buyers’ AI assistant names first. We tailor the strategy to your market and your competitors, then hold ourselves to the performance we report.
Why SEOh! So Good
- We built our own AI-visibility tracking. Most agencies talk about AI search. We measure it with tooling we engineered ourselves, so our advice is grounded in your real data.
- We practise what we sell. This page, and our own AI-search visibility, are part of the same programme we would run for you.
- A named expert, not an account queue. Mike Lawson, founder of SEOh! So Good, leads the work and the strategy behind it.
- Foundations first. Strong technical SEO and content underpin everything, so you gain in classic search results as well as AI. It is one integrated approach, not two disconnected services.
AI SEO FAQs
What is an AI SEO agency?
An AI SEO agency helps your brand get found, cited and recommended inside AI-driven search, such as Google AI Overviews, ChatGPT, Perplexity, Gemini and Microsoft Copilot, on top of traditional search rankings. The work combines technical optimisation, entity signals, answer-ready content and authority building into one strategy.
What is the difference between GEO, AEO and AI SEO?
AI SEO is the umbrella. GEO (Generative Engine Optimisation) targets citations inside generative answers from tools like ChatGPT and Gemini. AEO (Answer Engine Optimisation) targets direct answers in AI Overviews, snippets and voice. They share the same foundations and we deliver all three.
What makes the best AI SEO agency?
The best AI SEO agency can measure AI visibility with real data, has deep traditional SEO expertise underneath the AI work, tailors the strategy to your market, is honest about attribution, and can point to its own brand being cited by AI. Ask for evidence of all five.
Do you offer AI SEO services across the UK?
Yes. We are a UK-based AI SEO agency working with national brands and with businesses in London, Manchester, Cheshire and across the country. AI search is not tied to location, so we work with you wherever you are.
Will AI SEO replace traditional SEO?
No. Traditional SEO remains essential for discoverability and long-term growth. AI SEO builds on it to win visibility in AI answers. The two work together as one search strategy.
Do AI assistants actually send traffic? Is it worth it?
Direct traffic from assistants is still modest for most sites, but their influence sits upstream, shaping shortlists and comparisons before the click. That makes the traffic you do get more qualified, and we expect AI referral volume to grow as behaviour shifts.
How do you measure AI SEO performance?
We track citations, brand mentions, sentiment and share of voice across AI surfaces, alongside AI-assistant referral traffic and conversions in GA4. We are clear about attribution limits and report leading indicators as well as outcomes.
How much does AI SEO cost?
It depends on your goals, your sector and how well established your brand already is across the web. We build each programme around your needs. Book a call for a tailored proposal.
How soon will I see results?
AI search moves quickly and results vary by sector and competitiveness. Foundational fixes can shift visibility within weeks, while authority and citation share compound over months.
Do I need to be a big brand for this to work?
No. Clear entity signals, strong answers and earned authority matter more than size. Focused, well-structured brands can win AI citations against much larger competitors.
