SEO and PPC Agency

Immediate Paid Visibility. Long-Term Organic Growth. One Agency.

Pr-oh!-pel Your Business with SEOh! So Good’s Integrated SEO and PPC Service

Unlock the Power of Blended Search Marketing

The Problem: Two Channels, Two Agencies, Zero Coordination

Your PPC agency doesn’t talk to your SEO agency. Each runs their own strategy, bills you separately, and optimises for their own KPIs. Shared data that should be making both channels smarter sits in two different dashboards. Your ad spend and your content strategy are pointing at different keywords.

Or you’re relying on one channel only — all paid, capping your margin forever; or all organic, waiting six months to see a click while competitors outbid you for every high-intent search.

The Cost of Running SEO and PPC in Silos

The search engine results page is a single battlefield. When SEO and PPC aren’t coordinated, you compete against yourself, duplicate keyword spend, miss the insights one channel could be feeding the other, and end up paying more for worse results. Google doesn’t care which budget the click came from — but you should.

The Fix: One Strategist Running Both Channels

I’m Mike Lawson. I’ve been doing SEO for over 25 years and I run SEOh! So Good as a Google Partner agency. I’ve run paid search alongside organic for most of that time. The two channels share data, share keyword universes, and share commercial intent signals — they should be run by someone who understands both, not split between two agencies with no visibility into each other.

You’ll work with me directly. Not a junior. Not a separate PPC team. Not an account manager translating between you and the people doing the work.

Why Blended Search Works Better

PPC delivers traffic from day one. SEO compounds over months and years. When they work together, each channel makes the other stronger:

PPC data accelerates SEO. Keyword-level conversion data from ads tells us which organic terms are worth the investment — and which aren’t. No guessing.
SEO reduces PPC dependency. As organic rankings grow for high-intent terms, you can pull paid spend off them and redirect it to gaps organic can’t cover fast.
SERP dominance. Appearing in both paid and organic for a high-commercial-intent search measurably increases click-through rate for both.
Shared technical foundations. Landing page speed, mobile UX, and structured data benefit both channels simultaneously.

What’s Included in Our SEO and PPC Service

The SEO Side

Technical SEO audit and fix. Keyword research across commercial and informational intent. On-page optimisation for service and category pages. Content strategy briefed around real search demand. Link earning through digital PR and genuine outreach. Core Web Vitals and page speed. Schema and structured data. Monthly rank tracking and organic traffic reporting.

The PPC Side

Google Ads strategy and account build. Keyword research informed by organic data (and vice versa). Ad copy testing. Landing page conversion work. Campaign structure built for Quality Score, not just coverage. Smart bidding and budget allocation. Negative keyword discipline. Conversion tracking that measures revenue, not clicks. Monthly performance reporting with recommendations, not just numbers.

The Integration

A unified keyword universe shared across both channels. Conversion data flowing both directions. Strategic review sessions that treat SEO and PPC as one marketing function, not two. Reporting that shows you total search performance, not two disconnected dashboards.

Why Work With SEOh! So Good

25+ years of SEO experience. And most of those years running paid search alongside it. The two channels have always shared fundamentals — relevance, intent, quality — and the advantage goes to whoever understands both.

Google Partner agency. Certified Google Ads status, current with the platforms and the algorithm changes that matter on both sides.

Web development background. Landing page conversion work, technical SEO implementation, tracking setup — done in-house, not pushed back to your developer.

Hands-on, not handed off. SEOh! So Good is small by design. You’ll work with me directly.

Honest about results. No fabricated ROI claims, no inflated case studies. I’ll tell you honestly what’s realistic for your market and your budget before we agree to work together.

SEO and PPC Packages

Pricing depends on the scope of both channels, the competitiveness of your category, and how much technical or account-setup work is needed at the start.

Most integrated SEO and PPC clients work with us on a monthly retainer covering both disciplines under one strategic direction. Ad spend is separate and paid directly to Google. One-off audits across either channel are also available.

Get in touch for a tailored quote — I’ll review your current setup across both channels and tell you honestly where the investment should go first.

Frequently Asked Questions

Why use one agency for both SEO and PPC rather than two specialists?

Because the two channels share the same customer, the same keyword universe, and the same conversion data. When they’re run separately, that shared intelligence gets lost. When they’re run together, each channel makes the other smarter — and usually cheaper.

How do SEO and PPC actually work together in practice?

Keyword data from PPC reveals which terms convert, informing organic priorities. Organic rankings growing for commercial terms lets you pull paid spend off them and redeploy. Landing pages optimised for conversion benefit both channels. Technical improvements — speed, mobile UX — lift Quality Score and organic rankings simultaneously.

Which should we focus on first — SEO or PPC?

Depends on timelines. If you need qualified traffic this month, PPC. If you’re building a long-term moat, SEO. In practice, most businesses benefit from starting both simultaneously — PPC generates the data that accelerates SEO, and SEO builds the long-term asset that reduces reliance on PPC.

Do I need both SEO and PPC for my business?

Not always. Local service businesses with low competition can sometimes win on SEO alone. Businesses in highly competitive categories often need both just to be visible. And some businesses — heavily promotional ecommerce, time-sensitive events — are better served by paid-led strategies. We’ll tell you honestly which makes sense for your situation.

What’s a realistic starting budget for combined SEO and PPC?

SEO retainers typically start in the low thousands per month for smaller campaigns. PPC management fees are usually structured as a monthly fee plus a percentage of ad spend. Combined programmes scale with the scope — we’ll quote properly after reviewing your category and goals.

How do you measure performance across both channels?

Revenue, conversions, and cost per acquisition blended across both channels, alongside channel-specific metrics (organic rankings, Quality Score, impression share). Reporting focuses on commercial outcomes, not vanity metrics. You’ll always know what each channel is contributing and what it’s costing to contribute it.

How long before I see results from each channel?

PPC typically produces clicks within days of launch and optimised performance within 4–8 weeks. SEO improvements begin showing in 3–6 months and compound from there. The combined approach means you’re not waiting six months for any impact — PPC covers the gap while SEO builds.

Can you work with my existing Google Ads account or SEO provider?

Yes. We can take over an existing Google Ads account, audit and optimise it, or run it alongside your current SEO provider if that’s the preferred structure. The integrated model works best when both channels are under one roof, but we’ll work to whatever structure suits you.

Stop Running Two Agencies. Start Running One Strategy.

Get in touch and I’ll take a look at your current SEO and PPC setup, tell you honestly where each channel is underperforming, and what an integrated approach would look like for your business.